Acquiring and engaging with your customers wherever they are online
Social media is here to stay. Used successfully, it can help businesses increase their visibility, improve loyalty amongst existing customers, as well as acquire new customers. At DBD Media we help clients achieve all of these goals by developing social media marketing strategies that position them in front of their audiences, listen to what they are saying and encourage dialogue.
We form long term strategic partnerships with our clients to help them navigate the rapidly evolving social media landscape, and to ensure that they obtain real business benefit from their chosen activities.
We help our clients with their social media in the following key areas:
Strategy development – We help clients devise a social media strategy that has their business and marketing objectives at its core and delivers against them. The programmes we develop are based on understanding how to best measure social media, as well as on true audience insight. Strategies also consider, understand and respect clients’ own organisational workings. We also help clients understand the impact that social media is having on their search engine rankings and devise social media strategies in conjunction with our SEO and PPC teams to improve search performance.
Audits – We have developed an innovative and comprehensive 12 step social media auditing approach – to help clients understand where they sit in terms of influence and how they can improve their performance in social media. We use our approach to understand where our clients are positioned in terms of social media, and to benchmark them against their competitors.
Monitoring and insight – Using a combination of market-leading analytic tools and a highly professional, transparent and consultative approach, we help clients listen to the conversations throughout social media relevant to them and generate insight that will assist them across their business – from sales to marketing, communications, customer service and PR.
Engagement and community management – We increase our clients’ visibility online by building up a dialogue with the people that matter to them. We do this through engaging with influencers or communities, managing social network properties and developing appealing stories and content. Our engagement and community management programmes are built to protect and enhance our clients’ reputations, as well as communicate their offerings and key marketing messages. We approach this strategically, and start by building up a database of customers and influencers whom we engage with on an on-going basis to drive advocacy.
Social media advertising and promotions – We also deliver highly targeted advertising and promotional campaigns for our clients on the most popular social media sites e.g. Facebook, LinkedIn, YouTube and Twitter. Our programmes are built to complement both the PPC campaigns that run on Google and other search engines, and our social media engagement strategies. Objectives range from building brand awareness amongst a closely defined audience to directly improving lead generation or online sales. We apply the latest and most innovative techniques to ensure that our clients achieve the greatest return on their investment.
Social media analytics and commerce – We analyse the impact social media is having on our clients business in terms of customer acquisition e.g. website visits, registrations, leads, sales and revenue. We scrutinise performance making sure adjustments are made to secure the best return on investment possible.
Training and consultancy – We offer training to assist clients in making sense of their opportunities in the social media space and to ensure that their in-house marketing teams stay ahead of the game and continue to follow best practice in terms of social media execution.
DBD Media is committed to removing the layer of mist that often surrounds social media. We implement innovative social media strategies and campaigns that deliver a sound return on investment for clients. Our social media offering has also been designed to complement (and integrate with) the other core services that we offer (PPC and SEO).
We would welcome the opportunity to discuss your social media or wider digital marketing requirements. Contact us now to find out more about how we can help.