Our Services / Training
Learn from the experts
DBD Media offers training in PPC search marketing for clients who choose not to take our full managed service.
Our training programme is run by one of our senior account managers, a qualified Google professional, and provides everything you need to know to get an effective search marketing campaign set up and running.
The key steps covered are:
Planning
- Marketing objectives
- Audit of current online marketing activity
- Website analysis
- Competitor review
Set up
- Search term research
- Building effective ad copy
- Conversion tracking
- Bid management and budgeting
- Search engine submission
Management
- Effective campaign management
- Optimisation techniques
- Reporting and analysis
Contact us for more information on our training programmes.