Our Services / Social Media Optimisation
Social Media Optimisation (SMO)
Social Media has come of age in 2010, and has radically changed the communications landscape. As the popularity of social media has grown, new opportunities have opened up for reaching audiences. At the same time complimentary overlaps exist, in particular between the worlds of SEO, social media and PR.
Grasping the potential of social media requires a significant shift in how companies view communications. DBD Media believe that social media is a channel through which to engage and contribute to your online audiences rather than flood them with marketing messages.
What is Social Media
Social media is content created and shared within online communities such as Facebook, Twitter, Flickr, Wikipediaand LinkedIn, as well as in thousands of blogs, forums and other participatory sites.
Other social media sites include bookmarking services for sharing and recommending content found on the web with other users. These include Delicious, Reddit, Digg and Stumble Upon.
Social media content is often rich in video, images and multimedia elements, and is produced, generated or submitted by all participants in the community, rather than the website owner.
Social media optimisation or SMO is the process of engaging with social media websites to drive website traffic, communicate and interact with online audiences and, as a by product, to boost natural search engine rankings.
DBD Media's Social Media Optimisation process
DBD Media's social media optimisation campaigns can have a number of objectives, although a typical project would:
- Establish your spokespeople as industry thought leaders
- Increase the number of followers on Twitter and on Facebook fan pages
- Fully leverage digital assets – including images, tools, widgets and video
- Provide a new channel and increase awareness amongst your target market
- Advance your communications and marketing goals
- Enhance brand visibility and credibility
- Improve customer relationships
Project phases:
- Discovery and Strategy Development
- Social Media Monitoring
- Content Creation and Delivery
- Social Media Training
- Measurement and Evaluation
Phase 1 is a requirement of all projects, but following that we offer you the choice of either opting for a fully managed service or a handover / training session for your internal team.
Contact us now to find out more about how we can help with your social media strategy.