Our Services / SEO services
What is SEO?
Search Engine Optimisation (SEO) is the process of increasing visibility in the natural or organic search results. In other words, SEO involves 'optimising' your website to ensure that its pages rank highly in the search engine results for search queries that closely match the actual services or products you provide.
Unlike PPC, where you 'pay as you go' with each customer click, SEO has an up-front cost to optimise your website with longer term benefits. This is often followed by ongoing link development and copy adjustments for new website content and/or following search engine algorithm changes.
DBD Media's search engineers perform a thorough assessment of your website and your market. This is followed by extensive keyword research and a full website content review from which they can make recommendations for adding new content. They then make technical recommendations for website structure and coding, necessary to help search engines read your website content. Lastly, they deliver high quality links to your website - the most critical element in SEO - and report back to you on rankings on an ongoing basis.
Our approach to SEO covers the following key areas:
Indexing - can the search engines read your website and understand the content contained within it? We provide recommendations to ensure that there is nothing hindering the ability of the search engines to spider your website.
Website Content - we ensure that the content on your website is both unique and relevant to the search terms that you wish to rank highly for. We provide recommendations on the actual textual content and research the most relevant keywords.
On Page Optimisation - In addition to the actual website content we also examine the meta content, which includes the URL structure, navigation and the code behind website pages. There are number of important factors to consider here to ensure that your website secures high rankings and displays a relevant message in the search listings.
Link Building - links to your website are the critical factor in determining how well your website ranks in the search listings. A link to your website is seen as a vote of confidence from the market. Google and the other search engines reward websites based on the number of 'quality' links to them from other sites, referred to as link equity. Link equity is a measure of both the quality and quantity of links to a website. Link building is a key part of our SEO process.
DBD Media's approach to SEO is ethical and transparent and we do not employ techniques that can get you blacklisted by the search engines.
Contact us to see how we can use SEO to help improve your website rankings.