Our Services / Pay-per-Click
What can PPC search marketing do for your business?
PPC is priority marketing. Almost everyone that goes online to buy a product or service uses a search engine to help them find it. There are over 250 million searches each week in the UK alone, and research by Nielsen NetRatings show that 88% of online transactions originate with a search.
It has never been more important to occupy a strong position in the search engine environment.
PPC converts. When consumers type a query into a search box, they are telling you what they want. Conversion rates are measurable and can be very high, because ads are pulled by users according to their requests, as opposed to being pushed at them.
DBD Media can help you to make the most of your Pay-per-Click search campaigns.
What DBD Media offers
DBD Media's account managed service enables you to maximise the efficiency of your PPC search campaigns, and improve the Return on Investment (ROI) that you achieve.
Sales
Driving targeted potential customers to your website
Every time someone types a query into a search engine they are telling you what they want. DBD Media uses our team of editors plus statistics on actual search queries to work with you to identify the most relevant search terms for your business. We also create tailored ad copy designed to maximise the appeal of your offering to potential customers.
And the great news is that you only pay for those people that actually visit your website.
Profitability
Delivery of measurable Return on Investment (ROI)
DBD Media provides real-time tracking across all the major search engines. We will tell you exactly how much each search term costs and precisely what proportion of clicks on each search term result in a sale. This allows us to concentrate on the best performing search terms to enable you to beat your ROI targets.
Expertise
Our team are experts at dealing with a complex, competitive and rapidly changing environment
DBD Media has great working relationships with all the major search engines, including Google, Yahoo!, MSN, Miva and Mirago. We work with them all day, every day, and have access to the latest tips, tricks and techniques to get the best out of search marketing for you.
We work across many different industry sectors and vertical markets, including media, travel, finance and retail - and we take the best of what we learn from one market and apply it to campaigns in other sectors.
Transparency
Complete reporting transparency across your search marketing campaigns
We give you login access to DBD Media's reporting system, allowing you to track your performance, view your reports and even find out which times of the day work best for you.
We report on every click on every search term on every search engine.
You see exactly what we see, so everything is completely clear.
Managed Service
Extra resource from our dedicated account management team
At DBD Media we believe the effectiveness of our team is the most influential factor in running a successful search campaign. Our account managers are some of the most experienced and highly regarded in the market. You will benefit from their boundless enthusiasm, professionalism and dedication to improving your ROI.
Our account managers only handle 5 or 6 accounts each, ensuring that you get their full attention and a personalised and professional service. Your business will never just be account number 371 to us!
Technology
Our market leading tracking and bid management technology
Our tracking and bid management tools are licensed from the leading software providers in the search marketing business. This allows us to manage and optimise your campaigns in the most efficient manner - improving your results and saving you money.
We can report on your customers' behaviour from their initial search, right through to a specific action. So advanced is our technology that it will even detail trends in consumer activity, the performance of specific search terms and engines, as well as the overall performance of your campaigns.