Search Engine Optimisation (SEO)
Driving potential customers to your website through organic search
We can help clients improve the volume and quality of visitors driven to their website by developing a comprehensive and well-structured SEO (search engine optimisation) strategy.
We can improve your visibility in natural or organic search results by developing a programme of on-site and off-site activity in the technical, content and link-building areas. We can help you make search a highly cost effective traffic and sales channel and can also help to improve paid search performance and reduce click costs.
We follow a structured approach to the delivery of SEO campaigns. Our approach is to break it down into clear building blocks, and to take a ground up approach to ensuring that a website has the best opportunity to achieve high rankings and drive sales as a result of increased traffic. Our approach is summarised below:
Initial SEO evaluation – Before embarking on an SEO project we conduct a high level evaluation of your current website to help understand where some of the main challenges lie. This allows us to get an understanding of how well your website is built from an SEO perspective, the extent of existing link equity and how well you currently rank for a variety of keywords.
Keyword research and planning – We embark in keyword research and competitor analysis to develop a primary and secondary list of priority keywords, based on search volume, competitiveness, competitor strategy and conversation potential.
On-page optimisation – We develop a technical audit and recommendations, and content optimisation, to ensure the website is fully best-practice compliant from a search engine perspective, and that the site supports the priority keywords identified in the research and planning stage.
Link building – Links to your website are the critical factor in determining how well your website ranks in the search listings. Link equity is a measure of both the quality and quantity of links to a website. We develop a comprehensive and suitable link building strategy to ensure long-term rankings in the search engines. This includes the use of a number of different SEO and social media techniques.
On-going optimisation and support – We provide on-going support in terms of addressing any new or longer term website issues, optimising new copy or content as it is introduced and reacting to the frequent changes in search and the wider digital landscape.
Training and consultancy – We offer training to clients looking to get the most out of SEO, and provide consultancy to help in-house marketing teams stay ahead of the game.
DBD Media’s approach to SEO is ethical and transparent and we do not employ techniques that damage your reputation or can get you blacklisted by the search engines. Our SEO offering has also been designed to complement (and integrate with) the other core services that we offer (PPC and social media).
Contact us to see how we can use SEO to help improve your website rankings or if you have any wider digital marketing requirements.