What can PPC search marketing do for your business?
PPC is priority marketing. Almost everyone that goes online to buy a product or service uses a search engine to help them find it. There are over 250 million searches each week in the UK alone, and research by Nielsen NetRatings show that 88% of online transactions originate with a search.
It has never been more important to occupy a strong position in the search engine environment.
PPC converts. When consumers type a query into a search box, they are telling you what they want. PPC conversion rates are measurable and can be very high, because ads are pulled by users based on their search query requests, as opposed to being pushed at them.
Drive potential customers to your website through targeted advertising
DBD Media can help you make the most of your PPC (Pay-per-Click) search campaigns. We deliver targeted and relevant visitors to your website from the sponsored listings on search engines and from social media channels. When structured and managed properly, PPC is a highly effective sales channel – results are achieved quickly, and are transparent and measurable, and costs can be controlled to ensure a positive return on your marketing investment.
Our approach to PPC covers the following:
Methodical and comprehensive approach – Our PPC setup process ensures that campaigns are structured and built according to best practice. We follow a rigorous structuring process, reviewing aspects such as keywords, ad copy, landing pages, tracking capabilities and bid strategies.
Leading edge technology
At DBD Media we also use tracking tools from the leading software providers in the marketplace. This allows us to manage and optimise your campaigns in the most efficient manner – improving your results and saving you money.
We use the latest tracking and bid management technology from the leading software providers in the marketplace. It also lets us understand the full user click path throughout the buying cycle, and to attribute sales to the correct sources or channels. This allows us to manage and optimise your campaigns in the most efficient manner – improving your results and saving you money.
Great working relationship with industry players – Over the last 11 years we have developed a great working relationship with all the major search engines, including Google, Bing, Yahoo! and Facebook. We are a Google AdWords Certified Partner, and a member of the Microsoft adExcellence programme.
Transparency – At DBD Media we offer complete reporting transparency across your search marketing campaigns. We report on every click, on every search term, on every search engine. Ultimately you will see exactly what we see, so everything is completely clear.
Managed service – At DBD Media our client teams are led by experienced PPC account managers, who only manage five or six client accounts each. This means that we are able to deliver a highly personalised and hands-on service – and you always have a personal point of contact rather than an anonymous call centre to talk to.
Training and consultancy – We offer training to assist clients in making sense of their opportunities in PPC. We also provide training to in-house PPC teams and marketing departments, to ensure that the PPC accounts they manage are performing as well as possible, and that they can keep up to speed with the rapidly changing search engine and social media landscape.
Social media advertising – We also deliver highly targeted advertising for our clients on the most popular social media sites e.g. Facebook, LinkedIn, YouTube and Twitter. Our programmes are built to complement PPC campaigns that run on Google and other search engines, and our Social Media engagement strategies. Objectives range from building brand awareness amongst a closely defined audience to directly improve lead generation or sales from our clients’ websites. We apply the latest and most innovative techniques to ensure that clients achieve the greatest return on their investment.
We would welcome the opportunity to discuss your PPC or wider digital marketing requirements. Contact us now to find out more about how we can help with your PPC marketing.