Conversion Rate Optimisation (CRO)

Converting more of your visitors into customers

Generating more sales, bookings, leads or revenue from your website is hard, and with limited budgets sometimes it is not practical just to increase your Google Adwords spend.

However, if you can increase your website conversion rate from 2% to 3% you will drive 50% more revenue for the same marketing cost…

That’s worth thinking about

DBD Media’s Conversion Rate Optimisation (CRO) service is designed to help you to get more from your website, and more from your landing pages.

How does it work?

Getting to know you – We start by getting to know your company, your business objectives and your website technology.

Identifying the problem – We review your web analytics data for trends, and identify gaps in the conversion path. This process allows us to define traffic conversion values. We then measure the quality of key pages on your website in terms of conversion to identify the main reasons why users are not converting. In addition, we use a combination of heatmaps and user testing to get direct feedback from your visitors.

Making changes – We create a variation of the page (or pages) we’ve identified as a conversion gap. We do all the wireframing, copywriting, design and coding in-house – so all your IT team needs to do is to copy/paste a snippet of code on your website to split your traffic between your website and the test pages we have created for you.

All changes are tested before being implemented

Finding the solution – We split your traffic evenly and randomly between your original page and the new variations that we build, and then test each on a proportion of your visitor traffic. Each variation’s conversion rate is measured against the original page’s. The best converting variation wins!

Refining the solution – The first test cycle provides us with valuable learnings which we can reapply to further optimise the page variations. We generally recommend a minimum of three test cycles to find the best solution for your website.

Implementing the solution – Once we’ve found the highest converting variation, we implement the winning variation on your website so that you can benefit from an improved conversion rate across your entire website traffic.

Why do I need Conversion Rate Optimisation?

Maximise returns from your website – get more from your existing visitor traffic, and increase the ROI from your marketing expenditure.

Improve organic search rankings – Conversion Rate Optimisation helps define user terminology and therefore aligns website copy with the searchers intent. This in turn helps your website to rank higher in the natural or organic search results.

Increase Google Quality Score – Google includes landing page relevance and bounce rate as part of its AdWords Quality Score algorithm. The more relevant your landing pages, the higher your Quality Score, the better your ad positioning. Effective CRO will improve these factors, and therefore help to reduce the cost and increase the effectiveness of your PPC activity.

In nearly every case, Conversion Rate Optimisation projects pay for themselves in a matter of days or weeks.

Why should DBD Media optimise my website?

Our Conversion Rate Optimisation service is:

Customised – We tailor our testing plan specifically to you, your website, and your business objectives.

Professional – We continuously improve our knowledge and keep up-to-date with the latest industry findings, best practices and technologies.

Empirical – Results are delivered in real time, by real users, and statistically prove which variation generates more conversions. No guesses.

Guaranteed – If we don’t improve your conversion rate by at least 5%, you don’t pay a penny.

To find out how we can help you boost your conversion rate,
email us or call us on 020 7240 0100.

Our conversion rate optimisation offering has been designed to complement (and integrate with) the other core services that we offer (PPC, SEO, Social Media and Web Analytics).