13 Apr - Jonny Jonny - Head of Social Media

What Facebook buying Instagram and the Google+ new design mean for your business

It has been a big week for social media developments. Facebook buying the mobile photo application Instagram for $1 billion, and Google+ rolling out a brand new look.

What does this news mean for social media marketing and your business?

Facebook buying Instagram

Facebook’s mobile strategy is central to its growth as a business. Recently Facebook evolved its advertising platform so that adverts are now published on people’s newsfeeds and therefore also available on mobile. Instagram, despite not having an obvious revenue strategy, it does perhaps offer more flexibility should Facebook increase its focus on content advertising. Facebook’s recently rolled out Premium Ads stress that this is an area of growth.

Ultimately Facebook’s overall strategy is about content, with photography being a key component. Facebook is the number one photo sharing site online by miles and the Instagram not only solidifies this position but it lets it evolve its proposition, both in terms of customisation and mobile activation.

Instagram is a great application as demonstrated by its impressive growth. As a result of it being acquired by Facebook, Instagram’s exciting functionality will now have an even greater audience. Ultimately this move should enable businesses to share more interesting photography with their audiences in a seamless matter, helping generate better community engagement as a result – on Facebook at least.

Google+ new design

Google, having received some slack around the usage of its social media platform, has this week rolled out a new design for it. The video below, produced by the search giant itself, highlights the new Google+ design:

Firstly, it is very evident that Google has made changes to counteract Facebook’s roll out of Timeline. Profile page designs (for both users and brands) are suspiciously similar.

Secondly, there is a greater degree of customisation, so the user can focus on functionality they are most likely to use. I particularly like the new “Explore” tab which highlights the important discussions happening there and then.

Finally, and probably the most important thing to note for businesses, is there is now an additional column which got online conversations buzzing (including a Twitter trended hashtag #whitespace) this week. Discussions have been largely centred on this being perceived to be a design flaw.

Misguided or somewhat missing the point?

At DBD Media we believe that Google doesn’t make alterations unless it they have been thought through. In fact Google’s own social media head Vic Gundotra has publically said “We have plans for the column.”

Timely and in the news, Google today reported strong first-quarter results based on advertising returns. Advertising you say? The #whitespace becomes a whole lot more interesting in this context.

 

 

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