Jonny - Head of Social Media 2012 is all about integration
It’s only the 11th of January and already the various social media power houses are looking to outmanoeuvre one another. Google has just introduced functionality that connects its search engine with Google+, which Twitter has come out rather strongly against. Facebook, in the meantime, is rolling out Sponsored Stories into user news feeds. Let the war rage on…
Regarding the Google developments we’ve hardly had time to draw our breath, let alone decide what the implications are for social media and SEO strategy. That said there are a couple of things we can conclude:
1. Google is highly aggressive in its approach to become a big player in social media and is gaining some impressive ground
2. Social media’s influence on search is highly likely to become huge
With these points in mind, we believe that Google+ should be included as part of an integrated social media strategy and, more importantly, that an integrated approach to social media and search marketing is required to reap all the benefits that are on offer.
The signals really do point to integration.