23 Apr - DBD Media DBD Media - Insights

Google +Post Ads Rolled Out: What You Need To Know

Google has announced that it is rolling out a new ad format to all its AdWords users, allowing brands to promote their Google+ posts on its Display Network. Until now, it has only been available to a limited number of AdWords users who have been testing the feature. +Post ads allow users to promote their [...]

22 Apr - DBD Media DBD Media - Insights

Expert Views, Articles, and Titles – What Technique Works Best for You?

For small- and medium-sized businesses, having an active blog offers a multitude of benefits. It can: enhance SEO, by providing regular updates for a website and filling it with keyword-rich content lead to backlinks and social shares as people read and enjoy the posts demonstrate to readers that a company is reputable and knowledgeable, and [...]

17 Apr - Craig Craig - PPC Account Executive

Have a Google grant account? Ever considered a paid account too? Here’s why you should!

The Ad Grant scheme initiated by Google is a great way for charities to advertise for free (Google’s not all bad!), allowing them to promote their initiatives and gather support. It offers eligible charities $10,000 per month to use on AdWords to bid on appropriate keywords. This is all well and good but there are [...]

16 Apr - DBD Media DBD Media - Insights

5 Content Marketing Tips to Bring You Up to Speed

Content marketing is a vital part of any modern brand’s self-promotion, but with so much information out there it can be difficult to know where to focus your efforts. So, to get you on the right path, consider implementing these five top content marketing tips. Create a Buzz It might sound like meaningless jargon, but [...]

14 Apr - DBD Media DBD Media - Insights

Facebook Ad interface changes

Facebook has announced that it is restructuring its ad campaign interface, in order to help advertisers to, ‘organise, optimise and measure’ their ads. The move, which many have already compared to the way AdWords ads are organised, will see Facebook ads switching from having two levels in their structure (campaigns and ads), to having three [...]

11 Apr - DBD Media DBD Media - Insights

Twitter Ads – Early Learnings

Through Twitter advertising, businesses have a unique way of reaching more customers. Although organic Twitter self-promotion is incredibly valuable, paid Twitter ads get your name, brand, logo and message in front of people who might not otherwise have seen it, and provides an opportunity to connect with more people, increase brand awareness, generate leads and [...]

9 Apr - Rhian Rhian - SEO and Social Media Account Manager

Twitter in 2014

  Recently, Twitter has started rolling out some big changes and updates. Most recent of course, is the profile shakeup with a clean and slightly Facebook-esque redesign to be rolled out to all users in the next few weeks.  Additionally, mobile users can now upload up to four photos per Tweet and tag people in [...]

4 Apr - DBD Media DBD Media - Insights

SEO and PR: The Benefits of Integration

As Google continues their fight against web spam, the role of search engine optimisers is being constantly guided towards earning authentic online recommendations based on great quality content. The goal of people in public relations is to improve the public perception of a brand, or increase brand recognition, and this is typically done through outreach [...]

2 Apr - Natalie Natalie - PPC Account Manager

PPC Spring Clean – Our top 5 tips to rejuvenate tired campaigns

Spring is the time when people traditionally clear out their “old junk”, ready to continue through life refreshed from this therapeutic cleanse.  So with this in mind, here at DBD we thought it would be useful to share some of our handy hints for giving PPC accounts a quick refresh.  These aren’t things confined only [...]

28 Mar - DBD Media DBD Media - Insights

Why people don’t care about your content

Every content marketing campaign needs to have clear goals so that its success and reach can be measured. A badly planned campaign is far more likely to fall flat, making little impact and failing in its efforts to raise a brand’s profile. Consumers are often overwhelmed with options, so brands that fail to make an [...]