24 Mar - Katie Katie -

Solar Eclipse 2015: The Best Social Media Responses

Last Friday we saw a solar eclipse in the UK, something that we won’t see for another 75 years in this country. The eclipse was the perfect platform for brands to showcase their creativity and social talents, and many brands stepped up to the mark to keep people updated, educated, and entertained throughout the spectacle. Here [...]

19 Mar - DBD Media DBD Media - Insights

Tips on effective email marketing

Email marketing provides a great opportunity to build trust with your audience. Here are some best practice tips that can help you to get the best out of your email subscription list. 1.       Take every opportunity to grow your list Collect email addresses – with permission – at real-life events, in-store and on your website. [...]

18 Mar - DBD Media DBD Media - Insights

Facebook shares topic data with advertisers

What are people talking about on Facebook? This is information that Facebook is to open up to selected marketers, so that they can “make their products and marketing more relevant to their audiences”. Facebook is presenting ‘topic data’, which will give marketers access to what customers say about brands, activities, events and more, without releasing [...]

16 Mar - DBD Media DBD Media - Insights

Is your email mobile friendly?

There are more mobile phones in the UK than there are people, and almost half of British adults own a smartphone. Despite this, 22% of British businesses describe their mobile email strategy as “non-existent”, while a further 39% describe it as “basic”. Take a moment to consider these stats: 68% of Gmail and Yahoo! email [...]

12 Mar - DBD Media DBD Media - Insights

Native videos on Facebook get greatest organic reach

Social media marketers are always on the lookout for ways to understand and exploit Facebook’s EdgeRank algorithm to achieve the highest possible reach for their posts. For some time, image-based posts have been popular, but new research from SocialBakers suggests that photo posts on Facebook have lost their power. Instead, native videos shared on Facebook [...]

11 Mar - DBD Media DBD Media - Insights

Use Twitter to find out what people think of your business

Historically, Twitter search has been limited and somewhat frustrating. Recent improvements, however, include the inclusion of all tweets in search results, and better customisation options. Twitter’s Advanced Search offers marketers the ability to drill down and get only the search results they are looking for, eliminating irrelevant false positives and even including options for sentiment [...]

6 Mar - DBD Media DBD Media - Insights

Content marketing essentials: how to write a blog post when you’ve run out of ideas

Regular, consistent blog content is important for content marketing, but sometimes it is difficult to come up with new, original and interesting ideas on an ongoing basis. Sometimes, ideas flow freely but, at other times, it seems there is nothing at all to say. The following approaches should shake things up and give you plenty [...]

5 Mar - DBD Media DBD Media - Insights

Google AdWords: ‘Call Only’ Ads Now Available for Mobile Marketers

Marketers who use Google AdWords to attract mobile customers now have a new tool at their disposal, according to Greg Finn at Search Engine Land. The ‘call only’ ad unit is ideal for brands that want to attract telephone calls from their potential clients or customers, and it could simplify the process of setting up [...]

2 Mar - Tanya Tanya -

Why reintroducing bid adjustments for tablets is a great idea

Why did Google combine desktop and tablet bidding options? The introduction of Google Enhanced Campaigns in June 2013 came both as a blessing and a curse. Aside from many nifty new features, it was discovered that the bid adjustment tool for tablets was scrapped, and instead grouped alongside desktop bidding. A few theories exist as [...]

27 Feb - Richard Richard -

Google Offering Filtering Options for Ski Destination Search Results?

I recently recommend creating a new page to one of my clients, a company that provide ski holidays. The page I recommended was designed to target “European ski resorts”. When checking to see if the page had started to rank today I saw something strange… I was given options to further filter my query to [...]