23 Jan - Katie Katie -

Why are you failing at social media

1. You Don’t Know What Your Goals Are First things first, it’s imperative to set goals, however small, or vague. Whether it’s just you and a laptop in your home office, or you are a multi-national buying agency, without goals, you will never be able to report effectively on your success!  How do you find [...]

21 Jan - DBD Media DBD Media - Insights

Changes to Twitter in 2015

New year, new start, and Twitter is beginning 2015 with a raft of predicted changes and updates to the way it operates. The social network is set to embark on at least three reported changes in the coming months including extending their advertising options to publishers and introducing their own native video functionality. Off-site advertising [...]

16 Jan - DBD Media DBD Media - Insights

SEO news round-up from the week

In the fast-paced world of SEO it can sometimes be hard to keep up with Google’s constant changes, so we’ve compiled some of the most interesting stories from this week to help you stay one step ahead. Social Profiles Now Showing in Knowledge Graph for Brands Although Google has been showing links to Google+ profiles [...]

15 Jan - DBD Media DBD Media - Insights

Creating great content through the power of social influencers

Creating great, compelling content and increasing the link profile of a website through trustworthy practices are activities that work hand-in-hand. Good quality websites often link to other good quality websites, passing along link authority and enhancing the website’s search visibility. Content that’s interesting, engaging and appealing to your target users will attract good quality, natural [...]

13 Jan - DBD Media DBD Media - Insights

Free tools to optimise your Twitter account

Twitter is an incredibly useful tool for both B2B and B2C businesses, but many marketers are not getting the best out of their Twitter accounts. For everything from following the right people (and unfollowing the wrong ones), sending tweets at the best times, and connecting with users who are already promoting your brand, there are [...]

9 Jan - DBD Media DBD Media - Insights

Add Value to Make Content Curation Worthwhile

Content curation is becoming a popular way to add content to social media and blog posts, as it is thought to take less time and energy than creating content from scratch. However, just throwing a pile of links at a blog post is not impressive and will not offer any real value to your readers. [...]

6 Jan - DBD Media DBD Media - Insights

Automate repetitive social media tasks with IFTTT

Automating certain social media tasks is a useful way to maximise productivity and efficiency; it avoids the need to be constantly present on Twitter, Facebook etc. and means that tasks can be processed in convenient batches. However, automation in social media should be done with care. In order to be truly social, even if updates [...]

22 Dec - DBD Media DBD Media - Insights

Voice Search and SEO: What You Need to Know

The popularity of virtual PA apps like Siri, Google Now and Cortana, as well as the option to search Google by voice on the desktop Chrome browser and Android phones, means marketers now need to optimise their websites and content for voice search. Voice searches tend to be carried out in a different way to [...]

19 Dec - DBD Media DBD Media - Insights

E-commerce lessons from Black Friday and Cyber Monday

Only two or three years ago, Black Friday and Cyber Monday were relatively unknown phenomena in the UK. However, in an incredibly short time, these lucrative marketing ploys have spread from the States, along with the sight of desperate shoppers fighting over deeply discounted goods. British consumers who bypassed the shopping centres and sought their [...]

18 Dec - DBD Media DBD Media - Insights

Twitter introduces ad targeting based on users’ app downloads

In a recent update to its mobile apps, Twitter added new functionality that can collect details of the apps that users have already downloaded. Explaining the update to its users, Twitter described it as a way for it to “build a more personal Twitter experience”. It stated: “Twitter is using your app graph to help [...]