28 Nov - -

E-commerce at Christmas

Christmas is the most important time of year for retail stores and e-commerce is expected to account for a higher proportion of sales than ever before. Recent studies by eMarketer have highlighted some fascinating facts and figures about UK digital selling that can inform online marketing and sales strategies to maximise opportunities for a successful [...]

27 Nov - -

Successful content marketing

Content marketing has been the big, bright new thing of 2014. Companies are getting more and more interested in content marketing, and more excited about what it can do for them. But with such a busy landscape, and so many people ‘shouting’ about their amazing content, how do you get seen, and make your content [...]

20 Nov - -

Google launches mobile friendly labels in search results

Everyone who has access to the web on a mobile device has, at some stage, landed on one of those sites where the text is a fraction of a millimetre tall and the entire desktop design is squashed onto a 2.5 inch-wide screen. Links and buttons are so small that they are impossible to click, [...]

18 Nov - Natalie Natalie - Senior PPC Account Manager

Christmas PPC – What not to do

The festive season is almost upon us, and advertising for said time is in full swing.  If you haven’t already it’s time to start thinking about how you can adapt your PPC campaigns, and prepare for the busy period to come.  Last year we looked at the top ten tips for PPC at Christmas. This [...]

13 Nov - -

Drop in organic reach on Facebook: What brands can do

The Facebook News Feed is a competitive place and getting your brand’s posts in front of your customers’ eyes is getting increasingly difficult.  The News Feed uses an algorithm to decide the content that will be shown to users. This functionality, known as EdgeRank, aims to select content that is most relevant for users, based [...]

7 Nov - DBD Media DBD Media - Insights

A guide to Facebook ad formats

Facebook advertising is increasingly used as a promotional tool as a way to reach out to more customers and boost brand awareness and recognition. Whatever your business goals are, it is well worth considering using Facebook ads to achieve them. Whether you want to drive traffic to your website, boost sales or improve your reach, [...]

5 Nov - DBD Media DBD Media - Insights

End to like-gates: An unexpected benefit to marketers?

  ‘Like-gating’ means only making Facebook content available to users who click to ‘like’ a Facebook Page. Requiring users to ‘like’ a Page before they can watch a video or enter a competition has been a popular tactic to increase the number of fans a page has but, last month, Facebook announced that it will [...]

31 Oct - -

How local UK businesses can prepare for Pigeon update

Earlier this year, Google rolled out a new algorithm update that impacted local search results in the USA. Although it has not been officially confirmed by Google, it is expected that a similar update will be implemented here and, understandably, UK businesses with a local or regional presence are keen to know how they can [...]

29 Oct - -

Google Pigeon: Local business search listing algorithm coming to UK?

In July this year, a Google algorithm update was launched that had a significant impact on a number of local search listings in the US. Named ‘Pigeon’ by Search Engine Land, this update has made a notable difference to some American local search results and it is expected that the algorithm will be rolled out [...]

28 Oct - -

Stop counting! Why followers don’t matter

As more and more businesses acknowledge the importance of social media marketing, their focus is often on getting the highest number of likes and followers as possible. After all, the more fans, the better, right? This is an understandable approach. Watching those numbers rise is gratifying, and it makes it easy to presume you are [...]