14 Aug - DBD Media DBD Media - Insights

Moz Local Comes to the UK

  Moz Local, which has been available to the US market since March last year, has now been launched in the UK.   The service helps business owners to ensure that their business is listed in relevant, high-quality, local directories, while tackling the problem of duplicate entries that can occur due to slight differences in [...]

14 Aug - DBD Media DBD Media - Insights

Improve Landing-Page Conversions with these Top Tips

Landing pages are webpages specifically designed to welcome visitors to a website. Frequently, they are tailored according to the referral source, so that people who arrive at your site having clicked a PPC ad see a landing page that relates to the product they were searching for, or visitors who arrive after clicking a link [...]

7 Aug - DBD Media DBD Media - Insights

New Google Panda Refresh: 4.2 is Here

10 months after the last Google Panda rollout (Panda 4.1), Google has confirmed that Panda 4.2 began its launch in July.   Don’t worry if you didn’t notice… Unlike some of its previous updates, where many brands’ site rankings dropped or rose dramatically, this incarnation is being released much more gradually, possibly over a period [...]

6 Aug - DBD Media DBD Media - Insights

Will Keywords in the New Top-Level Domains Give a Ranking Boost?

As the number of available .com or .co.uk website addresses dwindles, new top-level domains (TLDs) are being introduced. This will give website owners a way to get the URL they really want, without coming unstuck because so many existing domain names are already taken.   Businesses based in the capital can buy .london, photography businesses [...]

31 Jul - DBD Media DBD Media - Insights

Optimise Your Mobile Apps for Search Engine Findability

Many mobile app creators have already got the hang of optimising their apps and descriptions to be discoverable in the Google Play Store or App Store. Using keywords and phrases that users search for, and appropriate tags, helps consumers who are searching the stores to find the most suitable app for their needs.   But [...]

29 Jul - DBD Media DBD Media - Insights

Reputation Management and SEO in Partnership

Nowadays, business reputations are often built on online reviews and testimonials. When everybody loves your product or service, the abundance of glowing reports can boost sales and improve your reputation, but what if you’ve had a rash of bad reviews?   And what if they are taking over your search-engine rankings? Poor reviews can certainly [...]

22 Jul - DBD Media DBD Media - Insights

Promoting Blockbusters with High-Impact Content

Hollywood blockbusters spend tens of millions of dollars on promoting their latest films, keen to make a profit on the works they have spent so much money on. The potentially highly lucrative sales of licensed merchandise require a film to be a success, too, so movie producers have a lot riding on getting people through [...]

20 Jul - Joren Joren -

8 Useful Things You Can Do With Google You Didn’t Know Before

Even though Google is one of the most useful sites on the Internet, most people only use about 3% of its abilities. Smart Google users, on the other hand, know how to turn Google into a currency converter, a food comparison tool or a distance calculator with special search queries. Here is a list of [...]

15 Jul - DBD Media DBD Media - Insights

Creating a problem-solving SEO strategy

As search engine optimisers, we deal with a lot of data. The insights we get from the analytics and tests we carry out can make a significant difference to how a business manages its online presence, yet it’s easy to drown in the data and forget that others, outside of our specialism, do not know [...]

13 Jul - DBD Media DBD Media - Insights

How to engage sports fans through content marketing

In the UK, the sports market is enormous. Everyone from sporting goods retailers and manufacturers to sports clubs is competing for attention in this crowded environment, and many of these brands are realising that, by placing themselves in a position where they entertain or inform their customers, they can stand out.   Content marketing is [...]