19 Sep - DBD Media DBD Media - Insights

SearchMetrics SEO Rankings Report: What Your Business Needs to Know

SearchMetrics has released its ranking factors white paper for 2014, and it is chock full of useful information about which aspects of a website contribute to its search engine position. This is a highly detailed study that provides insights into the best ways to make sure your company’s website performs as well as possible in [...]

17 Sep - DBD Media DBD Media - Insights

Pinterest drives more traffic than Twitter and Reddit: how to tap into its potential

Pinterest, the image-sharing social media site, has made a name for itself in recent years thanks to its rapid growth and its highly responsive and engaged user base. And, despite having significantly fewer users than some of the more well-known social networks, it is showing impressive results for brands. Facebook is the social network with [...]

12 Sep - DBD Media DBD Media - Insights

Twitter Dips its Toes into E-Commerce with an Integrated Buy Button

Twitter has announced a plan to embed a ‘buy’ button in tweets. Currently being tested with a limited number of brands and customers, this will enable Twitter users to make a purchase directly from the Twitter interface on their iPhone or Android devices. The initial tests are being carried out with “a small percentage of [...]

10 Sep - DBD Media DBD Media - Insights

AdWords Rolls Out Callout Extension

Many PPC advertisers are keen to gain the ability to include more information in their ads, and Google’s new ‘callout’ extension makes this possible. When a marketer uses the callout extension they can add more text to their search ads, designed to highlight specific details about their products and services. The additional information that can [...]

8 Sep - DBD Media DBD Media - Insights

All Change at Bing HQ

Bing often seems to sit in Google’s shadow, but it is certainly not hiding quietly in the background. Microsoft’s search engine is currently in the process of testing a raft of changes to make its products more competitive and effective. Here is a summary of what the company has been up to: Bing search page [...]

4 Sep - DBD Media DBD Media - Insights

Latest Updates to Google Adwords

The last few months have seen a range of changes in Google AdWords. Updates in PPC advertising can add complexity to an already rather in-depth process, however they also tend to be designed to improve efficiency and success, and to improve a user’s ability to control their own advertising. By understanding what is being done, [...]

29 Aug - DBD Media DBD Media - Insights

5 Ingenious and Free SEO Tools to Get Your Site Optimised

Planning and implementing an SEO strategy for a business can be a complex matter. Once a plan has been established, then measuring and analysing results – in order to then improve on them – is another essential factor for success. With all of this in mind, the use of specialised tools can be of considerable [...]

27 Aug - DBD Media DBD Media - Insights

“I wanted to get people to click my link… and you’ll never guess what happened next”: Facebook cracks down on clickbait

We’ve all seen them. A headline intrigues us, we feel compelled to click, and they deliver very little. We know that this is how it works and yet, the next time we’re told that we won’t believe what happened next, we click again. It’s an immensely frustrating process that repeats and repeats on a variety [...]

22 Aug - DBD Media DBD Media - Insights

Content Marketing Pitfalls You Need to Avoid

Implementing an effective content marketing plan takes more than just publishing blog posts or videos from time to time. While these things on their own can make a positive impact, to really get the best results from your content marketing strategy, it needs to be carefully planned, promoted and well thought through. In this post, [...]

21 Aug - DBD Media DBD Media - Insights

Site Search on E-Commerce sites: Are you Making These Mistakes?

Using Google Analytics to see what visitors to a website are typing into the internal search box can provide any kind of business with useful information about what their users are looking for. On e-commerce sites, however, getting site search right is far more important than that. If you want your site visitors to be [...]