19 Oct - DBD Media DBD Media - Insights

Google Customer Match: Get the Best Results from Targeted PPC Advertising

Google has introduced a new way for advertisers to connect with the people they really want to market themselves to. Google Customer Match allows advertisers to create and target a pre-defined audience, based on email address matching.   For marketers, the ability to upload a list of email addresses and target those users when they [...]

19 Oct - DBD Media DBD Media - Insights

Top Tips for Brand Outreach

Many online brands now understand the importance of reaching out to bloggers, social media personalities and the media to expand their reach and promote their business. Building effective relationships is key to having success in this area, because reaching out to cold prospects and expecting them to share your blog posts or link to your [...]

9 Oct - DBD Media DBD Media - Insights

Why team collaboration helps freshen up your online marketing strategy

Marketing strategies are often formulated by people working on their own or in small groups, either in-house or outsourced, and they can be created outside of the day-to-day workings of a brand.   It may be that the PPC team works with the tech department rather than the marketers, or that the sales team and [...]

7 Oct - DBD Media DBD Media - Insights

The value of boosting content with PPC

  Content that is produced for a website needs to be promoted if a business is to get the best value out of it. Promoting content – and encouraging others to share it – on social media channels is highly recommended as a way of getting new and existing content in front of relevant fans [...]

2 Oct - DBD Media DBD Media - Insights

Instagram Ads: The Basics

  Instagram has been testing out ads with a variety of advertisers, big and small, over recent months, and the image-sharing social media site is now due to roll out advertising capabilities to all businesses around the world.   Instagram ad formats   Advertisers on Instagram can use one of three ad formats:   Image [...]

30 Sep - DBD Media DBD Media - Insights

Building relationships for effective outreach

  Relationship building is a vital aspect of modern-day SEO and social media marketing best practice. Reaching out to bloggers, journalists, thought leaders and industry specialists can result in backlinks, media coverage and social shares, which are all valuable for PR and visibility, as well as search engine optimisation and an improved social profile.   [...]

28 Sep - DBD Media DBD Media - Insights

Evergreen Content: What it is and Why You Need it

You might have heard of evergreen content, but what is it exactly?   Econsultancy describes evergreen content as content that “is still interesting and relevant weeks, months or even years after its initial publish date”.   The real benefit of evergreen content is that it does not get out of date quickly, and it can [...]

28 Sep - DBD Media DBD Media - Insights

How Brands Can Boost Engagement on Instagram

  Instagram can be a powerful branding tool. It offers businesses a way to present themselves, in a visual format, in a way that they can control.   As 70% of Instagram users are outside of the US, and Instagram use in the UK has overtaken Facebook, British brands need to strongly consider using this [...]

16 Sep - DBD Media DBD Media - Insights

Content Marketing Distribution – How To Get Your Content Moving.

Beautiful, stunning and even sensational content is no good – unless it moves through the web. Well, strictly speaking that is not completely true, but it illustrates a very important point. What is better, excellent content that sits on one place, seen by hundreds of eyes, or good content that travels through the web and [...]

16 Sep - DBD Media DBD Media - Insights

How to choose the right social channels to suit your business

Spreading your bets and distributing the same content across all social channels is the easy option. But is it the easy option we are after? This approach won’t yield the results you wished for. It is likely you will give it a go for a few months, because you feel you ought to, grow frustrated [...]