31 Jul - DBD Media DBD Media - Insights

Defining owned, earned and paid media

The internet is full of buzzwords and ‘owned, earned and paid media’ is on a lot of people’s ‘I must look that up one day’ list. However, it is important to understand the significance of these forms of content in online marketing and digital media. For that reason, we are going to look at what [...]

30 Jul - DBD Media DBD Media - Insights

5 Budget-Busting Tips to Boost Your PPC Advertising Campaigns

PPC advertising budgets are rarely bottomless pits so, at times, it is necessary to cut back and ensure that every single penny that is spent delivers the best possible results. With this in mind, we want to share some of our favourite ways to make sure you’re getting the most bang for your PPC buck… [...]

28 Jul - DBD Media DBD Media - Insights

Google Penalties: the Risks, the Signs and the Fixes

SEO has changed over the years, often as a result of changes in Google’s algorithm, and it is easy to forget that the current focus on high quality and original content, and strong link relationships, has not always been the way things were done.  As a result, some of the practices engaged in by SEO [...]

25 Jul - DBD Media DBD Media - Insights

Why Flash based websites just don’t cut it anymore

Flash animations have long been the bane of mobile users’ lives. They may be blocked, fail to load, or cause sites to render poorly. Plus, they interfere with search engine spiders’ ability to accurately ‘read’ a website. Although it was once an impressive way to publish animations online, Flash is thoroughly out of favour and, [...]

23 Jul - DBD Media DBD Media - Insights

The Rise of Sponsored Posts in Content Marketing

Sponsored posts on popular blogs and websites offer companies the chance to get their branding and content in front of a whole new audience. This kind of content, also known as ‘native advertising’, is a way of getting branded articles or image-based list posts, for example, published alongside a site’s usual editorial content. Sponsored editorial [...]

21 Jul - DBD Media DBD Media - Insights

Google and the NSA Privacy Issue

A quick summary of the NSA controversy The US’s National Security Agency (NSA) was causing controversy way back in 1975, when they were accused of illegal domestic spying, however it is in the last 12 months that the NSA has consistently been international news. Whistleblowers – most famously Edward Snowden – judiciary hearings and testimonies, [...]

16 Jul - DBD Media DBD Media - Insights

Panda 4.0, Payday Loan 2.0: Avoid the hit and rise through the SERPs

A new Google Panda update has been rolled out, affecting 7.5% of English-language searches. The name, Panda 4.0, suggests that there had been significant changes to the algorithm, and some major websites have soared up the search results, while others have crashed and burned. What is the Google Panda algorithm? Panda is the name of [...]

14 Jul - DBD Media DBD Media - Insights

Authorship photos removed from Google search results

We have written before about the rich snippets that started to appear in Google search results that highlighted the author of a piece of content. The addition of a user photo to some search results was said to improve click-through rates by up to 150% and increase the perceived authority of the content creator. It [...]

10 Jul - DBD Media DBD Media - Insights

Optimise your PPC accounts for tracking telephone leads

Tracking telephone leads that come via a PPC ad can be tricky, but there are businesses that are simply better suited to customers who want to pick up their phone and speak to somebody in person. So while, in an ideal world, all conversions from PPC ads would be easily trackable online, this is just [...]

8 Jul - DBD Media DBD Media - Insights

Free Tools for Local SEO Success

Businesses with brick-and-mortar premises can benefit considerably from investing some time and energy into capturing local search engine attention. In our Guide to Local SEO, we detailed on-site and off-site tips to gain maximum benefit from local searches, so now we want to recommend some tools and services that can be really helpful in getting [...]