14 Apr - DBD Media DBD Media - Insights

Facebook Ad interface changes

Facebook has announced that it is restructuring its ad campaign interface, in order to help advertisers to, ‘organise, optimise and measure’ their ads. The move, which many have already compared to the way AdWords ads are organised, will see Facebook ads switching from having two levels in their structure (campaigns and ads), to having three [...]

11 Apr - DBD Media DBD Media - Insights

Twitter Ads – Early Learnings

Through Twitter advertising, businesses have a unique way of reaching more customers. Although organic Twitter self-promotion is incredibly valuable, paid Twitter ads get your name, brand, logo and message in front of people who might not otherwise have seen it, and provides an opportunity to connect with more people, increase brand awareness, generate leads and [...]

9 Apr - Rhian Rhian - SEO and Social Media Account Manager

Twitter in 2014

  Recently, Twitter has started rolling out some big changes and updates. Most recent of course, is the profile shakeup with a clean and slightly Facebook-esque redesign to be rolled out to all users in the next few weeks.  Additionally, mobile users can now upload up to four photos per Tweet and tag people in [...]

4 Apr - DBD Media DBD Media - Insights

SEO and PR: The Benefits of Integration

As Google continues their fight against web spam, the role of search engine optimisers is being constantly guided towards earning authentic online recommendations based on great quality content. The goal of people in public relations is to improve the public perception of a brand, or increase brand recognition, and this is typically done through outreach [...]

2 Apr - Natalie Natalie - PPC Account Manager

PPC Spring Clean – Our top 5 tips to rejuvenate tired campaigns

Spring is the time when people traditionally clear out their “old junk”, ready to continue through life refreshed from this therapeutic cleanse.  So with this in mind, here at DBD we thought it would be useful to share some of our handy hints for giving PPC accounts a quick refresh.  These aren’t things confined only [...]

28 Mar - DBD Media DBD Media - Insights

Why people don’t care about your content

Every content marketing campaign needs to have clear goals so that its success and reach can be measured. A badly planned campaign is far more likely to fall flat, making little impact and failing in its efforts to raise a brand’s profile. Consumers are often overwhelmed with options, so brands that fail to make an [...]

26 Mar - DBD Media DBD Media - Insights

B2B and Content Creation: Top Five Tips for Making Your Content Pop

94% of B2B small business marketers are using content marketing, and the majority consider raising brand awareness to be their top priority, followed by lead generation and customer acquisition. However, despite this high adoption of content marketing, there are issues that B2B marketers face that make the process more difficult than it is for their [...]

24 Mar - DBD Media DBD Media - Insights

Business Blogging: a Route to Success

As more businesses are embracing blogging as a key part of their SEO and content marketing strategies, there is increasing pressure for the resources invested into blogging to justify themselves. Calculating the ROI of a blog can be a complex matter but, by setting specific goals, there are metrics that can be measured and analysed, [...]

21 Mar - DBD Media DBD Media - Insights

Bloggers: More than Advertising Space

SEO best practice is constantly evolving, but certain themes always stay the same. Even long before Panda and Penguin it was clear that massive, automated link-building campaigns were unsustainable, antisocial and annoying. Forward-thinking SEOs and brand advocates were already aware of the importance of quality over quantity, so creating content that was so incredible that [...]

19 Mar - DBD Media DBD Media - Insights

Mobile website vs. Responsive website: which is better?

There will soon be more mobile phones in use in the UK than there are people, and the amount of time we spend using smartphones has overtaken time surfing the web on a desktop computer. We spend 29 hours a month online on a PC, compared to almost 42 hours on our phones, and smartphone [...]